Obviously Maxam was no Max....er, match for G*E*S, Miller's and Atlantic Mills. This building became a Kmart after only a year or two at the most.
Restaurant reminiscing, 1963 style!
Notably absent is World War I flying ace Snoopy, whose Sopwith Camel was allegedly powered by a Chevy engine.
The name was short-lived; a year later, this product would be re-launched under its present name, Diet Pepsi.