Buoyed by the
incredible success of Five Points West, ROEBUCK PLAZA held its grand opening
on March 14, 1957, a half century ago. Now people who lived in or
near the northeast quadrant of Birmingham no longer had to slog through
downtown in order to experience the concept of one-stop shopping.
The caption reads, "Holding Grand Opening ceremonies
tomorrow at 9 a.m. will be the new and spacious Roebuck Plaza Shopping
Center. Birmingham Mayor James W. Morgan will be on hand to cut the
ribbon, officially opening the $2.5 million center, developed by the National
Plazas Co. of New York. The new center houses 21 business establishments,
including a grocery store, hardware store, three five-and-dime stores,
a bakery, men's stores, eatery, bank facilities, drug store, laundry, and
many others. Also on hand for the ceremonies will be the Woodlawn
High School Band, under the direction of Gerald Smith. A spacious
parking area, providing space for 300 cars is another feature of the center.
Merchants housed in the center will be giving away thousands of dollars
worth of prizes tomorrow and for the next five weeks. All you have
to do is come in and register for free prizes."
TO READ THE ARTICLES WHICH APPEARED BELOW THIS PICTURE IN THE MARCH 13,
1957 EDITION OF THE BIRMINGHAM NEWS......
EXOTIC PERFUME for Mom! A
POCKET CLIP SCREWDRIVER for Dad! But what do the kids get?
Nothing but a cotton-pickin' balloon. (I think I'll hold out for
the Truetone radio myself)
CARE AND BUY SINCLAIR....
.....on your way to or from Roebuck
Plaza, of course.
The dinosaurs from the 1964 World's
Fair made a stop in Birmingham in March 1967 as part of the 10th anniversary
celebration at Roebuck Plaza.
Hollis has pictures. (Don't act so surprised)
No thanks, Russell, dinosaurs scare me. But not
as much as 30-cent-a-gallon regular leaded gas.
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Page created 03/11/2007 -- 838 PM EDT